Excerpts from Wikipedia (https://en.wikipedia.org/wiki/Content_creation)
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”
News organizations, especially the biggest and more international, such as The New York Times, NPR, and CNN and others, consistently create some of the most shared content on the Web.
Colleges, universities and think tanks
Academic institutions, such as colleges and universities, create content in the form of books, journal articles, white papers, and some forms of digital scholarship, such as blogs that are group edited by academics, class wikis, or video lectures that support a massive open online course (MOOC).
Corporate content includes advertising and public relations content, as well as other types of content produced for profit, including white papers and sponsored research.
Artists and writers
Cultural works, like music, movies, literature and art, are forms of content.
Through digitization, sunshine laws, open records laws and data collection, governments may make whole classes of statistical, legal or regulatory information available on the Internet.
With the introduction of Web 2.0 came the possibility of content consumers being more involved in the generation and sharing of content.
Younger users are having more access to content and content creating applications and publishing to different types of media, for example, Facebook, DeviantArt, or Tumblr.
The rise of anonymous and user-generated content presents both opportunities and challenges to Web users. It can make it more difficult to find quality content that meets users’ information needs.
Digital content is difficult to organize and categorize.
The ownership, origin, and right to share digital content can be difficult to establish.